Abstract
The article analyzes digital transformation strategies, defining their essence, features, advantages, and disadvantages. It examines strategies related to the integration of digital technologies, the use of data analytics, customer orientation, the implementation of IoT, cloud computing, and business process automation. International practices of implementing digital transformation strategies by commercial enterprises are explored, with examples from Walmart, Starbucks, Zappos, John Deere, Airbnb, and AXA Group. Based on the study's results, steps and recommendations are formulated for implementing the synergy of digital transformation strategies by commercial enterprises, which involve the use of data analytics, cloud computing, and robotic process automation (RPA) in business processes. It is determined that a systematic approach to digital transformation ensures control at each stage, avoiding chaotic changes and being key to the successful development of enterprises, improving business process efficiency, customer interaction, and competitiveness.
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