Abstract

The article deals with the problem of masculinity construction in the modern globalizing world. The main theoretical approaches, applying for analyzing of different masculinity types in globalizing world, are stood out. Special attention is paid to the consideration of three theories — the theory of gender socialization, the theory of social construction of gender and the theory of gender order. The positive and some limited effects of these theories for masculinity analyzing in the context of transformation of masculinity traditional types in the modern world are underlined. The author allocates the main agents of gender socialization, influencing the construction of masculinity identity. It is emphasized that the significance of religious institutions continues to be rather influential, but different trends towards masculinity formation are being appeared inside them, particularly, between representatives of traditional views and those who are aimed at liberalization. In spite of globalization processes increase, revealing particularly in the expansion of immigrant flows, the influence of ethnicity in the context of masculinity formation is still an important factor, forming the notions of masculinity. Attention is paid to the appearance of new types of masculinities due to the increasing of interaction between different cultures in conditions of global communication provided by modern technologies. The analysis of contemporary sociological studies gives the possibility to sight that in modern multicultural societies the variety of masculinities is increasing as among representatives of different cultures inside the united states as among representatives of different social classes, inside the same culture and the same organization. Furthermore, inside them there is often distinguished understanding of masculinity, so the construction of masculinity is carried out according to different scenarios.

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