Abstract
The variety of models of conducting economic relations in the last few decades has led to the fact that the most pronounced manifestation and action of those whose competitive foundations allow them to hold current positions or occupy new niches occurs in the market of goods and services. In the article, the author attempts to analyze and compare the characteristics of several models of economic relations: breakthrough innovations, business ecosystems. The model of breakthrough innovations was introduced into scientific circulation by K. Christensen, which is based on changes in values in any market [21]. As noted in the report of the Bank of Russia, in the second quarter of 2021, the market is developing due to the digitalization of the consumer segment and the activity of large online companies [15]. This trend is formed due to the transition of part of economic relations to the real-time mode using digital formats for their implementation, which are based on a certain concept of carrying out activities. In this regard, the study of various business models becomes relevant with the help of an integrated approach that takes into account the diverse development of economic relations.
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