Abstract

In the digital age of a transitive society, interaction between people is undergoing significant changes. Many researchers talk about the virtualization of modern society, in which visual communication comes to the fore. However, despite the prevalence of the above-mentioned processes, questions remain about strategies for presenting themselves to society using social networks, and how people position themselves when publicly presenting themselves in an online environment. As part of the empirical study, the object was 30 boys and 30 girls, representatives of modern youth who actively use social networks. The age of the subjects is from 14 to 17 years. We used four test methods: the "Who am I" Method of Kuhn and McPortland; the "Scale of self-presentation tactics" by S.J. Li in the adaptation of Pikuleva O.A.; "Scale of perfectionist self-presentation" By P. Hewitt in the adaptation of Zolotareva A.A.; "Test of self-confidence" by V.G. Romek. The theoretical and practical significance of the research lies in the development of ideas about the specifics of self-presentation of modern youth who actively use social networks. The results of the study can be used in the practice of family and individual counseling of parents and adolescents, as well as in teachers and psychologists of various educational institutions.

Highlights

  • No social interaction is complete without presenting oneself, ones personal, professional or other qualities

  • Let us note the fact that the relevance of studying the issue of self-presentation is connected with the fact that any interpersonal interaction cannot do without the presentation of ones “I”

  • We consider it important to note that any interpersonal interaction is communicative in nature, while it is necessary to take into account the need to attract the attention of others with the subsequent management of impressions about oneself

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Summary

Introduction

No social interaction is complete without presenting oneself, ones personal, professional or other qualities. A new form of social reality is created, in which online interaction practices play an important role. The individual has a need to represent himself in this new space, in particular, in social networks. The features of online interaction, which include a wide range of opportunities for creating their own identity, endow the individual with ample opportunities for self-presentation of himself to other participants in the online space. One of the most popular self-presentation tools are personal photos and information posted on the personal pages of social media participants [1,2,3,4,5, 14, 18, 20]

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