Features of medical enterprise management in modern conditions

Abstract

The article examines the problem of identifying characteristic differences in the implementation of management of medical enterprises in modern conditions. The terminological construct "modern conditions" in relation to the study of public management aspects in the field of health care covers the time period from 2015 to 2022. It has been confirmed that it was during this period that the domestic management system of medical enterprises underwent radical changes. It was established that the most characteristic differences in the implementation of the management of medical enterprises, compared to the previous period of sustainable development, were in the plane of strategic planning of the development of the medical industry; structural and functional restructuring of the network of medical institutions, as well as new approaches in the application of the economic mechanism of state management in the field of health care and digitization of management activities. It is argued that the start of the development of a new model of management of the national health care system is public recognition of the priority and necessity of implementing medical reform in Ukraine (2015). The implementation of the medical reform, which is recognized as the flagship of the development of Ukraine in the conditions of the European integration course, provided for the phasing of structural and functional changes in the management system. It has been proven that the course of the COVID-19 pandemic and the full-scale invasion of the Russian aggressor on the territory of Ukraine became challenges for the medical industry, which significantly slowed down the pace of its structural and functional restructuring. It was determined that the effectiveness of management of medical institutions in modern conditions is based on the principles of competitiveness and patient-orientation (quality, safety, availability of medical services). For this purpose, new management models of medical enterprises should be implemented on the basis of strategic planning; improve information and analytical support of management processes; increase the level of professionalization of medical personnel; implement international quality standards for the provision of medical services, etc.