Features of Intellectual Property Rights Management as Part of the Business Strategy of the Company. Trademark Licensing

Abstract

The owner’s property right of material objects like products, which are part of а company’s portfolio, usually transfers to another individual in the process of their commercialization and more specifically in their purchase and sale. Тhings are not the same when we talk about owner’s rights of Intellectual property. Due to the non-material form of the objects, which are part of the system of Intellectual property, for example trademark, owners can keep their property right of trademark although it is commercialized. This is possible through the opportunity for licensing. In short, the owners provide their right of Intellectual property to a third party under mutually agreed terms. In return, the third party makes different forms of payments. Do we know how to take the maximum of this opportunity and more specifically when we talk about trademark licensing which is a part of our business strategy? The purpose of this publication is to give answers to some fundamental questions.