Features Of English Informational Posts As A Form Of Instagram Folklore

Abstract

Problem Statement. The article reveals the problem of studying linguistic and stylistic features of informational Instagram posts as the form of English network folklore. Having studied the works on network folklore of Russian and foreign scholars, such as T.A. Hohryakova, A.V. Kolistratova, E.A. Yukhmina, N.V. Obvintseva, M.V. Zagidullina, O.V. Alekseeva, Zh.Denysyuk, N. Chandler, Trevor J. Blank, F. Oinas & S. Soudakoff, N. Pogrebnyak and others, the authors suggest a detailed classification of informational posts and analyse them in terms of their linguistic and stylistic features. The communicative aim of informational posts is to provide the required information for Instagram subscribers. These posts provide useful information at various levels: from academic knowledge to daily life hacks. In the authors’ classification informational posts are represented by two main structural subtypes: educational and event posts. Educational posts are further subdivided into teaching posts, life hack posts and art posts. Event posts are represented by personal and public posts. Each of these subtypes has its own peculiarities not only in terms of content, but also in terms of their linguistic features and stylistic colouring. Results. There are determined linguistic and stylistic features of informational posts and there is presented a classification of informational posts. Conclusions. Having analysed the informational posts from functional, structural and semantic points of view, the authors came to the conclusion that informational posts have their own peculiar characteristics, but at the same time follow general rules of the posts formation accepted on Instagram.