Abstract
The purpose of the research is to reveal the features of digitalization processes in the field of the fashion industry, to determine the main directions of digital technologies development and their direct impact on the fashion environment. Research methodology. The choice of research methods is determined by the purpose of the research, in particular, a systematic approach to the study of fashion history, digital technologies, future trends in the creative industry, as well as analysis of existing changes in the fashion industry. Scientific novelty. The issue of the fashion industry development under the influence of digital technologies is raised. Conclusions. Therefore, to manage the “fashion brands of the future”, you need not only to effectively manage your team and focus on profit but also to be flexible, socially responsible and quickly respond to new digital trends and use them in your work. Thus, the era of digitalization forces our world to move to a new level of development. The fashion industry, as one of the most flexible and profitable areas, must adopt new digital technologies as quickly as possible and apply modern and effective management methods that will be expedient and effective.
Highlights
Мета дослідження – розкрити особливості процесів диджиталізації у сфері індустрії моди, визначити основні напрями розвитку диджитал-технологій та їх безпосередній вплив на фешн-середовище
Для управління фешн-брендами майбутнього потрібно не тільки ефективно керувати командою та орієнтуватися на прибуток, а й бути гнучкими, соціально відповідальними та швидко реагувати на нові диджитал-тренди та використовувати їх у своїй роботі
Ключевые слова: диджитализация; диджитал-маркетинг; виртуальная реальность; цифровая трансформация; индустрия моды; фэшн-индустрия; мода; тренды; диджитал-эпоха; креативные индустрии; культура; бизнес; эффективность
Summary
[online] Avialable at: [Accessed 25 May 2021] The Nielsen Company. [online] Avialable at: [Accessed 25 May 2021]
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