Features of consumer behavior of Russian tourists in duty-free shops

Natalia Strekalova,Larisa Desfonteines,Elena Korchagina,A Zheltenkov,A Mottaeva

doi:10.1051/e3sconf/202016409020

Natalia Strekalova, Larisa Desfonteines + Show 3 more

Open Access

https://doi.org/10.1051/e3sconf/202016409020

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Abstract

In the modern world, a new category of travelers (global shoppers) has appeared. They are people who spend their time for shopping on abroad trips. The article considers the problem of understanding the consumer behavior of Russian tourists (Russian global shoppers) in duty-free shops. The purpose of the study is to identify the features of consumer behavior, motives and habits of Russian tourists when shopping at duty free stores at airports. A pilot study was conducted by questionnaire survey at the airport. The results of the study showed that Russian tourists consider shopping (duty free) as part of their trip abroad. They are looking for a favorable price / quality ratio. Many of them do not plan their shopping in advance, but adhere to certain budget restrictions. The paper offers suggestions to improve customer satisfaction. The results of the study are useful for business persons and marketing managers in the international trade sphere.

Highlights

In the modern world, there is a dynamic development of the retail industry for international travelers
Global shoppers’ researches made by large international consulting and advertising companies, as a rule, have a purely practical, commercial focus [4]. All this determines the importance of conducting research on consumer behavior of Russian tourists when making purchases in duty free stores
The following hypotheses were put forward during the study: H1: duty free shopping at international airports is considered by Russian tourists as part of their trip; H2: tourists are looking for a favorable price / quality ratio; N3: tourists do not plan their shopping in advance, but adhere to certain budgetary restrictions

Summary

Introduction

There is a dynamic development of the retail industry for international travelers (duty free and travel retail). The economy globalization, tourism development, the growth in the airlines number, the modernization of old and the opening of new airports over the past two decades have led to 5% annual increase in the traffic of tourists flying by air. A new category of travelers (global shoppers) has appeared They are people who spend their time for shopping while traveling abroad. Global shoppers’ researches made by large international consulting and advertising companies, as a rule, have a purely practical, commercial focus [4] All this determines the importance of conducting research on consumer behavior of Russian tourists (global shoppers) when making purchases in duty free stores

Problem statement and research methodology

Results and discussion

ConclUsion