FEATURES OF COMMUNICATION DURING PROJECT IMPLEMENTATION BASED ON THE PMI PMBOK STANDARD

Abstract

In current conditions, the issue of reducing the potential negative impacts on project stakeholders, improving efficiency, and increasing satisfaction from participating in project work remains relevant in project communications management.
 The article aims to study the problems of defining and using the most effective communication channels in project stakeholder management. The theoretical and methodological basis of the work is a set of principles and methods of scientific research: the principle of systematization and theoretical generalization, methods of grouping and ranking.
 According to the goal, the task was set to substantiate the effectiveness of communication channels depending on the degree of remoteness of the project stakeholders. Based on the study, the concept of a project was clarified, which, according to the PMBOK Project Management Standard, is understood as a temporary activity aimed at creating a unique product, service, or result and is part of the value delivery system. The contextual factors of the internal and external environment of the organization, which influence the project's results, were studied. The basis for the analysis was the scientific works of domestic and foreign scientists on the mentioned issues, materials, and data from the official website of the Ukrainian Project Management Association.
 The theoretical and methodological basis of the work is a set of principles and methods of scientific research: the principle of systematization and theoretical generalization, methods of grouping and ranking. As a result of the study, the sphere of execution, "Stakeholders," which is one of the eight spheres of project implementation, was considered. The definition of communication as a vital part of the value supply system by the sphere of execution of the "Stakeholders" project was recorded, and the dependence of the effectiveness of communication methods on the used communication channels was determined according to the model of the effectiveness of communication channels by Alistair Cockburn. It has been proven that applying this model can have a beneficial effect on increasing communication effectiveness during project implementation. A matrix of the effectiveness of communication channels was built, which details the consequences of stakeholder communication methods depending on their remoteness.