Abstract

The article provides the analysis and problems of career guidance work in an open information environment which is characterized by such a phenomenon as “informational noise” (information impact on a person). Modern people are involved in various kinds of information flows. The constant exposure to information, sometimes unnecessary and distracting, does not contribute to making a conscious, rational choice in many crucial life areas, including the choice of a professional path. The information impact experienced by an individual contributes to their rethinking of the role of traditional ways to obtain information and advice about their life, therefore, in order to provide a professional approach to helping in choosing a profession, various electronic information resources should be explored. Today, practicing counselors are faced with the task of correctly positioning career guidance in the media space. It is shown that counseling on the choice of a future profession (or education) should take into account the psychological characteristics of information perception in conditions of informational noise. Career guidance should be perceived in the public mind as a tool for identifying individual, personal, professional predispositions. Specific recommendations for building career guidance work in the modern information society, including the possibilities and advantages of the system of lifelong career guidance, are given. It is shown that the way of presenting information about professional self-determination in the process of searching for a professional vocation must meet the requirements of accessibility, reliability, information content, and interactivity.

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