Featuers Of Modern Business Culture And Communication Of Russia And China

Abstract

The article is devoted to the features of understanding of modern Russian and Chinese business culture and communication. Modern cultural anthropology, based on the experience of interaction with other cultures, maintains cognitive unity of mankind, which means the similarity of thinking processes in different cultures. Unique individual look of each culture is the result of a special, peculiar only to this culture the system elements, which are not always unique and are repeated in many cultures. Interdependence of cultures in the modern world is becoming increasingly clear each passing day and is manifested at all levels of human activity, particularly in business sphere. Intercultural dialogue and business space are increasingly close to each other. While the impacts of culture on business have been much discussed, the influence of languages and international standards has been underappreciated in international business. We address this paucity by integrating literature from international economics, international business, Chinese and Russian business history, and linguistics to examine influence on business culture of these two countries.