Abstract

The objective of this research is to study and analyze the feasibility of managing village-owned enterprises (Bumdes) in Kalawat Sub District, North Minahasa Regency by looking at 6 aspects, namely: (1). market and marketing aspects, (2). technical and technological aspects, (3). aspects of management and human resources, (4). financial aspects, (5). socio-cultural aspects, political economy, business environment and environment, and (6). legal aspects (juridical). Based on the research results, out of the 12 bumdes that were studied, there were 7 bumdes who were still doing business activities while the 5 bumdes that were visited had no business activity because it indicated that the bumdes management had not been responsible for financial management. Bumdes, who are still managing business activities, are analyzed based on 6 aspects of business feasibility with the following results: aspects that have been running well are socio-cultural aspects, political economy, business environment and environment, and legal (juridical) aspects. While the aspects that have not been going well are the market and marketing aspects, the technical and technological aspects, the management and human resources aspects and the financial aspects. From the market and marketing aspects, the bumdes in Kalawat Sub District have not conducted market research in determining what business to run. The research results showed that all bumdes in Kalawat Sub District run a consumer goods business. This business has a high level of competition because around the sales location, there are modern retail stores that serve the same segment, therefore the only consumers reached are the people around the store locations, which are not too many. From technical and technological aspects (production aspects), especially the production of bumdes goods in Kalawat Sub District is still limited. The availability of consumer goods needs is not yet complete, so consumers turn to modern retail stores that are more complete.

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