Abstract
The goal of the research is to find out the feasibility of the development of the travel service business and backpacker Umrah Easy Trip that was developed by young people. It is reviewed based on five aspects of business feasibility study including: market aspect, legal aspect, technical and technological aspect, management aspect and financial aspect. A qualitative approach is used in this study by using the interview. Five interviewees consisting of three owners of backpacker Umrah service and two consumers of backpacker Umrah. Result of the study mentioned that the business of backpacker Umrah is reasonable to be run and developed if it is reviewed of the five aspects of the business feasibility study, namely: market aspect, legal aspect, technical aspect and technological aspect, management aspect and financial aspect. Easy Trip should learn from business owners who already ran the backpacker Umrah to develop backpacker Umrah who has already pioneered.
Highlights
Indonesian society amounted 262 million population, 85% of the population have the religion of Islam
Easy Trip is located in Surabaya and has business targets of middle and upper secondary segmentation because if it is seen from the data elaborated above, it can be inferred that the interest of young people or the age of 15-29 years old have a high interest towards Umrah worship because it follows a growing trend in 2016-2017
Based on the formulation of the problem that is developed above, the purpose of this research is to find out the development feasibility of the service business of travel and backpacker Umrah company Easy Trip developed by young people
Summary
Indonesian society amounted 262 million population, 85% of the population have the religion of Islam. The researcher performed a business feasibility study analysis on the travel agency Easy Trip by doing a study on five aspects of the feasibility namely market, legal, technical and technological, management, and financial. Easy Trip is located in Surabaya and has business targets of middle and upper secondary segmentation because if it is seen from the data elaborated above, it can be inferred that the interest of young people or the age of 15-29 years old have a high interest towards Umrah worship because it follows a growing trend in 2016-2017. Based on the formulation of the problem that is developed above, the purpose of this research is to find out the development feasibility of the service business of travel and backpacker Umrah company Easy Trip developed by young people
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