Abstract
The paper explores the need of development of chat application in Bhutan. Taking a sample size of 371 population of Bhutan, a traditional survey and interview were conducted in major towns and city of Bhutan. The results revealed that 74% of the Bhutanese people were willing to use chat application if ever developed in our country. Moreover, the survey also revealed the existence of 64% population using smart phone and chat application in Bhutan. Among 64% of users, dominant percent of users felt comfortable to use chat application rather than texting or calling via phones. The survey analysis supports a feasible and potential chat application market in Bhutan. The paper further targets future Bhutanese chat developer in developing relevant chatting applications.
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