FEASIBILITY STUDY FOR THE IMPLEMENTATION AND DEFINITION OF COMMERCIALIZATION CHANNELS: RED TILAPIA IN THE SUCUA CANTON PROVINCE OF MORONA SANTIAGO.

Abstract

The work is a feasibility study for the production of red tilapia in the Sucua canton of the province of Morona Santiago, the production and commercialization of 9,900.00 kg of tilapia meat during 3 years of the project's life is considered as the size of the project. ; Additionally, an overview of the state of this productive system is given, the history of how it was introduced in the country, later objectives are defined, the same ones that are strategically aligned to respond to the problem statement. Certain principles on management, its productive behavior, marketing processes, and on the different components that make up a feasibility study are enunciated, considering the criteria of different authors. Subsequently, the methodology and strategies used are addressed, the same one that starts from a qualitative and quantitative approach, the different phases and moments necessary for the construction of the information required in the structuring of the present study are described, finally the results and It begins with the determination of the initial investment ($11,657.40), the following process analyzed the operating costs ($32,678.60), financing