Abstract
This research aims to study the feasibility of establishing a processing and marketing plant for roasted and ground coffee in the municipality of Tambo, Cauca, Colombia, in response to the increasing trend of business generation in the country. This feasibility study assesses the levels of risk associated with the plant's implementation and diagnoses its potential success in the local market. Aspects such as coffee demand, risk analysis, technical requirements, financial viability, and marketing strategies are addressed. The objective is to provide a comprehensive evaluation that enables decision-making regarding the viability of this project within the Colombian business context. Based on the results obtained from the market research, the operational capacity of the project is determined, the necessary resources for its implementation are identified, and their availability is assessed. Furthermore, the appropriate location for the project is considered, and the essential operational processes required to provide the service are defined. An organizational structure based on processes related to business activities is established. Additionally, a comprehensive financial analysis will be conducted, examining various evaluation criteria to determine the project's economic viability.
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