Abstract
This study unveils a framework, proposing that fear of missing out is fundamental to residents' support for hosting festival events. Unlike traditional definitions, we redefine FOMO as the fear of missing out on the same festival event others attend, especially relevant in the post-pandemic resurgence of physical festivals. Using FOMO as the moderator, data analysis via partial least squares of structural equation modelling from 243 respondents provided nuanced findings on how community benefits, individual benefits, new opportunities and social costs impact intention to support through dimensions of the theory of planned behaviour. This study broadens theoretical understanding by exploring community engagement dynamics through smaller-scale festivals. At the same time, this study emphasises predictive and explanatory modelling, which bridges the gap between theory and practice, enriching our understanding of residents' perspectives and advocating for a more inclusive theoretical framework in the context of post-pandemic festival events.
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