Abstract
Nicotine addiction is categorized as severe addiction immediately behind heroin. The third place on the list is cocaine addiction, followed by alcohol, etc. Nicotine is a powerful psychoactive substance that disrupts bio-cell processes and changes behavior. It causes dependence on smokers, but tar is a highly potent killing substance. Therefore, in 1965 the US Congress passed a law on mandatory health warning stickers on tobacco packs. Numerous studies have shown that the health warning does not affect the reduction in the number of cigarettes smoked, contrary to this warning motivates smokers to light-up a new cigarette. What actually happens in the smoker's heads and why? s the health warning a subtly designed subliminal message, or is its opposite effect a consequence of the brain filtration mechanism, or is it simply a synergy of the above-mentioned phenomena?
Highlights
The tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year as the result of direct tobacco use, while around 1.2 million are the result of non-smokers being exposed to second-hand smoke
Neuromarketing is flawless proved that the label does not discourage smokers from tobacco but strongly stimulates the desire to light up a new cigarette
How much nicotine dependence is distracting the cigarette smokers to see and understand a clear message of health warning on tobacco packs? Does the critical impact have a designed warning message text or the need for nicotine is so strong that the warning is completely ignored? By its form, the health warning sticker is the informative message, but in its effect seems that the sticker is a subtle subliminal message
Summary
The tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year as the result of direct tobacco use, while around 1.2 million are the result of non-smokers being exposed to second-hand smoke. The general knowledge about the harmful effect of cigarette smoking on health and General Surgeon's report motivated the US Congress that in 1965 adopted the Cigarette Labeling and Advertising Act. The law obliges processors to put a health warning label on the packaging of cigarettes and tobacco products intended for sale in the United States. The Federal Trade Commission conducting extensive research, and submit a report to US Congress which says that there is no evidence on the impact of health warnings on reducing the number of smokers, two years after only, the mandatory labeling of tobacco packaging. [2] Why does the direct warning message have the opposite effect, and why such a clear and unambiguous warning text has no effect on reducing the number of smokers? The Federal Trade Commission conducting extensive research, and submit a report to US Congress which says that there is no evidence on the impact of health warnings on reducing the number of smokers, two years after only, the mandatory labeling of tobacco packaging. [2] Why does the direct warning message have the opposite effect, and why such a clear and unambiguous warning text has no effect on reducing the number of smokers?
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