Abstract
In cross-cultural communication and adjunct disciplines such as cross-cultural management and international business, there is a negativity bias of seeing cultural differences as a source of potential issues. The emergence of Positive Organizational Scholarship (POS) questions this problem-focused approach. This paper contributes to the ongoing discussion from neuroscience’s perspectives in several ways. Firstly, it provides a neurological look at this bias. Secondly, it proposes that that the problem-focused approach may (1) give us a biased outlook of cross-cultural encounters rather than a reality, (2) hinder creativity, (3) lead to the rebound effect, and (4) turn belief into reality. Finally, based on insight from neuroscience and adopting the POS lens with the connection between POS and creativity, it’s recommended that future research takes three directions: (1) Using similarity as the starting point; (2) strategize body language, context and theories; and (3) develop a multicultural mind. In essence, the paper contributes to existing knowledge of the field by employing an interdisciplinary approach, aiming to gain a more holistic view, provoke thoughts, and trigger future empirical studies.
Highlights
Positive Organizational Scholarship (POS) is a paradigm of research defined as “the study of conditions and processes that contribute to the flourishing of optimal functioning of people, groups, and institution” (Gable and Haidt, 2005)
The preceding sections have pointed to the problemfocused approach in cross-cultural communication and used neuroscience as a framework to explore the potential issues caused by the negativity bias inherent in such approach
The problem-focused approach of seeing cultural differences as a source of cost, risks and potential failures has been a major characteristic of cross-cultural communication and other adjunct disciplines such as cross-cultural management and international business
Summary
Fear-Free Cross-Cultural Communication: Toward a More Balanced Approach With Insight From Neuroscience. This paper contributes to the ongoing discussion from neuroscience’s perspectives in several ways. It provides a neurological look at this bias. It proposes that the problem-focused approach may (1) give us a biased outlook of cross-cultural encounters rather than a reality, (2) hinder creativity, (3) lead to the rebound effect, and (4) turn belief into reality. The paper contributes to existing knowledge of the field by employing an interdisciplinary approach, aiming to gain a more holistic view, provoke thoughts, and trigger future empirical studies
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