Fear and Loathing in Paris: The Reception of Opinion Polling in France, 1938-1977

Abstract

In 1978, some 40 years after the practice of opinion polling first arrived in France, the country’s newspapers and magazines informed their readers that 76% of the French approved of Charles de Gaulle’s role in World War II, that 77% did not consider the pope’s moral instructions binding, that 83% never participated in winter sports, and that 36% thought Michel Rocard would be a good finance minister. Anyone who could not remember those findings for long might be forgiven, for they were but drops in an ocean of polling data, a tidal wave of information that swept over France each year. For many, this onslaught of polling data is deeply disturbing, given their belief that opinion polls have undermined elected representatives’ ability to use their judgment in making political decisions and have silenced other, more authentic expressions of popular opinion (for example, see Champagne 1990). Even those who welcomed les sondages d’opinion as a new means of bringing the people’s voice into arenas of power might still have felt overwhelmed by the sheer number of them published in France by that time–well over 500 in a typical year, according to one 1984 estimate–and many began to characterize the country’s apparently insatiable appetite for polls as sondomanie, or “poll mania” ( Jaffre 1985). Perhaps it was only to be expected that France, one of the pioneers in the creation of modern democracy, would be among the countriesmost interested in using polls to proclaim the will of the people to the humble and the powerful alike.