Abstract
The objective of this paper is to review the debate on FDI in retailing and argue that it could be a potent source of both equity and growth for the agricultural sector in India. The research provides supporting evidence to the argument with the case study of PepsiCo that is engaged in both production and distribution in India .The study suggests that the MNCs could be a potent source of technology and knowhow to the Indian farmers. MNCs such as PepsiCo actively collaborate with Indian farmers to promote sustainable farming and efficiency in agriculture. We believe that the government of India should not prohibit FDI in multi-brand retail as it could contribute to growth and development of the country and will not be a threat to indigenous ‘kirana’ shops.
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