Fatores críticos do processo de planejamento estratégico de empresas juniores

Abstract

Objective: The research aims to identify which critical factors influence the strategic planning process, implementation and control in junior firms’ strategic planning.Methodology/approach: The study has a qualitative, descriptive approach, using multiple cases studies method, which examined seven junior firms. As a selection criterion, the accessibility and the snowball sampling technique were used. As data collection, it was applied semi-structured interviews. As a plan of analysis, it was considered Bardin’s assumptions (2016). Lastly, to a greater reliability of the study it was performed the researchers triangulation in both process of data collecting and analysis.Main results: The results point out 28 categories subdivided in difficulty and advantage of the planning process, implementation and control of strategic planning. However, only 11 were considered critical.Originality/Relevance: as originality, the result discusses the strategic process performed by junior firms, that is considered here as organizational entities, which, according to Bervager and Visentini (2016) it has not yet been researched.Theoretical contribution: As a theoretical contribution to junior firms, this study progresses in understanding these institutions as organizational entities, especially if the business theory presented in different courses is put into practice.Social and management contributions: The research has potential contributions to beginning junior firms that want to develop its practices in strategic planning, as well as connected institutions such as junior’s movement and national association.