Fatores críticos de sucesso do enoturismo em São Joaquim, Santa Catarina, Brasil

Abstract

The article analyzes the critical success factors of wine tourism in São Joaquim, Santa Catarina, Brazil in the perception of tourism stakeholders. This research is characterized as exploratory and the approach to data treatment was qualitative. The techniques of data collection applied were the bibliographic research for the elaboration of the theoretical framework and the documentary research to characterize the local and regional tourism market and later, application of individual structured interview with the destination stakeholders. The results showed that the critical success factors perceived are related to wine, wineries, visitation, tasting, gastronomy and wine sales. On the other hand, the weaknesses pointed out were those related to the product, especially with regard to marketing and communication, the support services such as hotel and gastronomy, the auxiliary services in town, such as banking, trade and information.