Faster, harder, longer, stronger – management at the threshold between work and private life: The case of work place health promotion

Abstract

This paper studies Work Place Health Promotion at two international corporations as an example of an unobtrusive control that targets employees’ lifestyles. It uses Michel Foucault's concepts of neoliberal governmentality and post-disciplinary control to show how Work Place Health Promotion breaks with the disciplinary logic of control most commonly associated with studies of unobtrusive controls in organizations. While discipline is centripetal, correcting employees’ misconduct so that they freely keep within prescribed norms, Work Place Health Promotion is centrifugal, targeting employees’ lifestyles and promoting those existing faculties and inclinations that may increase their activity, performance and their health. It hereby emerges as less restrictive than organizational discipline, but also as more discriminating. For not only does it subject employees’ lifestyles to an economic logic of investment and disinvestment, it also contributes to an exclusion of employees that fail in this regard in the name of their lack of health.