Abstract
Fast food and exoticism. We often associate fast food with Mac Donald’s, which plays a prominent role in criticism of this kind of restaurant. Mac Donald’s, but also Quick, Burger King and Flunch keep on conveying myths of post-war modernity : taylored production, conformity with norms for the sake of an imaginary egalitarianism and the utopia of beating time. Currently, we are witnessing a spread of this kind of restaurants which are either under head offices in the USA, managed directly, franchised or, like Quick, subordinated to French mass marketing companies. Boredom prevails in these places, due to the uniformity of the premises and the food we consume. The resulting indifference is the most obvious «crime». Demonising Mac Donald’s, as Paul Ariès does in sociology or José Bové in politics, may not be the best reaction to fight against what must be called a collective dispossession of territories.
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