Fashioning Herstory: Unveiling Women's Influence in Retail Apparel Trends

Abstract

The research investigates the intricacies of women's choices and actions concerning retail fashion clothing. Focused on understanding the complex relationship between women and the retail fashion industry, the study tries to uncover key insights that shape their shopping decisions. By examining the interplay of various factors, the study seeks to contribute to both the academic understanding of consumer behavior and the practical strategies of the retail sector. The implications of the findings extend to both academia and industry, from an academic perspective, the research contributes to the existing literature on consumer behavior, particularly within the domain of fashion retail. The findings offer an understanding of how gender-specific factors influence buying preferences and choices.