Abstract
PurposeThe aim of this paper is to analyse simplified traditional fashion clothing supply chain models between the UK and China to identify the key issues in quality and communication management.Design/methodology/approachQualitative research utilising key informant interviews was used. A total of nine full interviews were undertaken from three simplified supply chains. A content analysis approach was used to analyse the data based on recurring themes. The focus was on the management of quality and communication including design development, sample development and approval, fabric/trims order and approval, bulk production management and shipping/warehouse management.FindingsThe research suggested that for fashion supply chain organisation and management between the UK and China attention should be focused on improvement of three common aspects capable of inhibiting performance: deficiencies in design specification, language barriers, and cultural/human barriers.
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