Abstract

Abstract This study demonstrates how to study fashion journalism from the point of view, that it is its own field of journalism, akin to other journalism beats such as politics, sports and health. There is scope here for comment on the co-evolution of fashion and journalism, leading to ‘fashion journalism’ developing as a distinct field of study in its own right. This research contributes more generally to the field of media and cultural studies, by developing the three-part producer/text/reader model, which is the standard ‘media studies’ analytical framework. The study of fashion media from a cultural studies perspective acknowledges that cultural studies has pioneered the formal study of both journalism and fashion, for instance in studies of women’s magazines; but it has not brought the two areas together sufficiently. What little work has been done, however, has allowed theorists to explore how magazines promote feminism and form culture, which acts as a step in concreting fashion’s importance theoretically. This thesis has contributed to cultural studies by showing the relationship between the corporate industry, of both fashion and media (producer), and the active audience (reader) can be rethought and brought up to date for the more interactive era of the 21st century.

Highlights

  • Fashion journalism is the practice of writing about the textile industry

  • This study demonstrates how to study fashion journalism from the point of view, that it is its own field of journalism, akin to other journalism beats such as politics, sports and health

  • The study of fashion media from a cultural studies perspective acknowledges that cultural studies has pioneered the formal study of both journalism and fashion, for instance in studies of women‟s magazines; but it has not brought the two areas together sufficiently

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Summary

Introduction

Fashion journalism is the practice of writing about the textile industry. Feature articles, reviews, analyses, business reports, consumer reports and „eye candy‟ articles are all forms of fashion journalism. This study maps, evaluates and suggest improvements for the Australian Fashion Media. This analysis is performed through an exploration of fashion media, its channels and motives. The key media players responsible for shaping and steering this discrete field within the media domain, into an accountable and exemplary form of journalistic practice, are explained. The multi-million dollar business is often not considered a valued part of journalism. From a journalist‟s perspective questions, which need addressing are, „what is good fashion journalism?‟ and „what are best practices for writing about it effectively?‟ Profiling fashion

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