Abstract

In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group within the community should be defined within a certain status and therefore each status corresponds to a relevant fashion concept. The survival of the fashion designers within the industrial sector could only be plausable if fashion is firstly analyzed conceptually and then applied separately to each group of the community.

Highlights

  • This journal is published by the University Library System of the University of Pittsburgh as part of its D-Scribe Digital Publishing Program, and is cosponsored by the University of Pittsburgh Press

  • Globalism’s repercussions on the textile industry and problems: The condition of the Turkish textile industry and its future has long been an issue for textile exporters as well as the academics working on this field

  • The economic and social globalism and its formal repercussions on production have been forcing manufacturers and theorists to develop new theories and practices. These efforts include the repercussions of the international competition that will become liberalized with the GATT (General Agreement on Tariffs and Trade) agreements by the European Union Affairs and Foreign Relations Department on textile industry, as well as the precautions to be taken

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Summary

Introduction

This journal is published by the University Library System of the University of Pittsburgh as part of its D-Scribe Digital Publishing Program, and is cosponsored by the University of Pittsburgh Press. P a g e |68| Emerging Markets Journal a) Affects his attitude and self-image by providing behavior and lifestyle models; b) The influence of the community to be applied increases when their consumption includes products or brands that are based on showing off.

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Conclusion
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