Abstract
Our research group Media Studio for quality journalism by the excellence project “Quality Journalism to new digital journalistic formats” has rescued a tool to measure the quality of the contents and to analyze treatment of specialized contents. The overall project objective is to find out what are the parameters that determine how journalistic work can be considered of quality. Furthermore, it will be necessary to establish the relationship between journalistic quality and profile of the profession and if that quality should be or not linked to the professional figure. We consider that the method value added journalistic developed at the Catholic University of Chile and Argentina is a real find for an objective assessment of quality journalism. This methodology evaluates the newspaper articles, focusing on two stages: the selection of the news (Gatekeeping) and the process of creating it (News making), based on the application analysis sheet. The second stage of the project will be to study the formation of specialized journalists in different national and international universities. The method assigned to each research is the analysis of content and interviews with specialized sources, respectively. After making both investigations we will notice if it exists an equivalence relation between quantity and quality of published information on fashion at the national and international media and the professional profile that configures the information. The comparative analysis shows on the one hand that quantity does not equal quality of information. Moreover, it is important to see what is the relationship between the training provided by prestigious universities and the quality of the articles published on the media. Is now a reality the media need to have specialized fashion journalists because is increasing the fashion information. Until now, it was limited to magazines and special supplements with a high level of technical language.
Highlights
Our research group Media Studio for quality journalism by the excellence project “Quality Journalism to new digital journalistic formats” has rescued a tool to measure the quality of the contents and to analyze treatment of specialized contents
Only a few specialized journalists exist and the fashion articles are sign by people who come from other different areas of journalism
If the vision is like a teacher of Specialized Journalism it is a surprise that there are a lot of future journalists who want to do something around that topic, probably because they have detected a formative lack in the general information press and in the specialized magazines, maybe anxious to undertake or create communication companies tied to the fashion topic
Summary
Our research group Media Studio for quality journalism by the excellence project “Quality Journalism to new digital journalistic formats” has rescued a tool to measure the quality of the contents and to analyze treatment of specialized contents. The fashion world in Spain has reviewed to be an exclusive scope of specialized and social elites to occupy an excellent space in newspapers of general information This process of change is not directly proportional to the number and quality of expert journalists in the matter. The fashion journalistic chronicles, the cover of related events or the interviews to designers and experts were signed by journalists who didnt know the subject and they took precise care of the news This situation creates discomfort between the fashion experts who criticize the lack of documentation, information, technical language or the vision sensationalist and frivolous with how the media often deal the subjects about fashion. The most prestigious universities are in the international area: London (Central Saint Martin), New York (Parsons and FIT), Paris (The Chambre) or Milan (Marangoni,) ... the majority of them are private and they really have a lot of offers for students of Communication who want to be specialized in fashion
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