Abstract
Present-day contemporary fast-paced world is demanding and chaotic leaving its harried inhabitants with little time to ponder over self-progress in either one’s personal or professional life. Cut-throat competition rules the day, the evolutionary adage ‘survival of the fittest’ holds true today more than ever. The unrelenting pressure to prove one’s worth, the unrealistic aspiration to excel in all spheres and the constant endeavour to be better than other people are challenges and pressures negatively impacting the quality of life but sadly all too common to modern day technology-driven living. Materialism and consumerism rule the roost and there is seemingly no end in sight for wants. Acquisition is mistakenly viewed as excellence by the present populace who seem unmindful of the fact that there exists such a thing as ‘holistic achievement’ which alone sequels human excellence, and it could be strived for and achieved by applying the Folklore formula in day-to-day life. Folklores keep yesteryear culture and ancient traditions alive, offer insights into the lives of people in a much earlier time in history and help shape and give direction to the values, hopes and aspirations of the future generation. The fact that there are successful books such as “Modern day survival guide” being published is proof enough that people actively seek to live better, wiser, healthier, happier lives.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
