Abstract
Abstract The Geographical Indication Protection Society (MPIG) aims to maintain the uniqueness of coffee commodities in Temanggung Regency by implementing predetermined standardization. The purpose of this study is to analyze the farm performance of Robusta coffee based on geographical indication and evaluate the level of farmer adoption. The research was conducted using a case study method on coffee farmers who are members of MPIG in Candiroto district and an R/C ratio analysis to illustrate how high the benefits received by farmers are in terms of acceptance if they apply geographical indication SOP. The results show that the R/C ratio of farmers who apply geographical indication SOP obtained a value of 2.50. The level of farmer adoption of geographical indication SOP in the cultivation and harvesting stages is considered high, while in the post-harvest stage, only the dry processing process has a high adoption rate. Suggestions that can be given from this research are that MPIG, as an organization that introduces geographical indication SOP, should be more persuasive in providing education to farmers about the benefits they receive if they apply geographical indication SOP. SOPs that are not relevant for farmers should be adjusted so that the level of farmer participation and adoption becomes high.
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