Abstract

Public preferences for mulch film pollution control compensation policies are important for appropriate policymaking; however, current research on compensation mode corresponding to public preferences remains inadequate. Based on survey data from Northwest China, a choice experiment was used to examine farmers' preferences for mulch film pollution control compensation policies. As mulch film pollution control is labor intensive, the way in which socioeconomic and labor force characteristics predict preferences was also explored. Mixed logit modeling showed that, based on farmers' preferences, the current compensation mode is suboptimal. Farmers prefer manual or mechanical mulch-picking and door-to-door or field residual mulch film recycling services and cash compensation. Farmers’ preferences show considerable heterogeneity. Average implicit prices are significantly influenced by household income, mulching area, gender, aging, share of employment outside the township, and off-farm income share. The findings highlight the potential to identify socially acceptable ways to optimize mulch film pollution control compensation policies.

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