Abstract

In an emerging knowledge economy, an efficient transfer of quality information to farming communities for better decision making is critical. This article analyzes the effectiveness of livestock information delivery services in Uttar Pradesh, India, based on primary and secondary data sources. Findings of the study indicate that public sector initiatives to deliver information on livestock practices are seriously lacking and farmers are primarily dependent on progressive farmers for livestock-related solutions. In addition, there is limited availability of information on critical aspects of livestock decision making, as about 70% of farmers are using only animal-health-related information. Results from a primary survey indicate that the information used by farmers is of average quality due to the paucity of information emanating from organized extension services and suggest improvement in the quality, reliability, and timeliness of information delivery.

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