Farmers’ Motivation to Cultivate Cacao (Theobroma cacao) in Wonoanti Village, Pacitan

Abstract

This study aims to determine the motivation of farmers in cacao farming and the factors related to their motivation in Wonoanti Village, Tulakan Subdistrict, Pacitan Regency. The research was conducted in Bulih Hamlet, Wonoanti Village, Tulakan Subdistrict, Pacitan Regency (purposive sampling), which is an area with good cacao development in Pacitan Regency. The respondents were farmers who were members of the Gemah Ripah 04 farmer group, selected through a census technique, totaling 35 farmers. The analysis used in this study was descriptive analysis, scoring technique, and Rank Spearman correlation analysis. The results showed that (1) farmers’ motivation in cacao farming based on the existence needs is in the moderate category with a score of 17.54, based on relatedness needs is in the high category with a score of 17.37, and based on growth needs is in the high category with a score of 16.97. Hence, it is known that the motivation of farmers in cacao farming in Wonoanti Village, Tulakan Subdistrict, Pacitan Regency is in the high category. (2) The factors related to farmers’ motivation in cacao farming are the number of family dependents, land area, government’s role, and marketing.