Abstract
A survey was conducted in Coimbatore, Western ACZ of Tamil Nadu purposively with 240 farmers using well-structured interview schedule by convenient sampling method to assess the utility behaviour of smart phones. The frequency and percentage analysis was used to analyse the data .Age and education influenced the farmers to know about the appropriate technological interventions in agriculture. Easy access to updated information was higher with smart phones (83 %) and 80 % respondents use mobile app to know about weather forecast. Regarding the App handling skill, 92% could download the app from the play store, 83 % could enter the basic details, 74 % could enter the crop details, 67 % could access the message delivered and 59 % could follow up the messages in the app respectively. The overall satisfaction of AAS was realized by 79 % of the respondents in the study area. Harnessing the full potential of ICT-enabled solutions in agriculture was made possible by the current study.
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