Abstract
This study is the first to empirically investigate whether farmers’ assessment of their cooperatives’ environmental efforts is related to their satisfaction with the cooperatives, in addition to their assessment of the cooperatives in economic and social terms. A survey was conducted among a randomly selected sample of 211 members of 63 farmer cooperatives in Fujian Province, China. Binary logit analyses were conducted to test three theoretically derived hypotheses. There was a positive relationship between member satisfaction with the cooperatives and farmers’ assessment of the cooperatives’ environmental actions, although the cooperatives’ economic and social contributions were even more appreciated. Consequently, at least under the prevailing circumstances, member satisfaction with their cooperatives is positively associated with the farmers’ view of the environmental ambitions of their cooperatives.
Highlights
IntroductionEnvironmental gains can be expected if farmers choose environmental-friendly production practices, especially if the members of a farmer cooperative support their cooperative’s environment protection policy
Agricultural production has a major impact on the environment
It is necessary to use the marginal effect regression based on binary logit regression to investigate the degree of the influence of the functions of cooperatives on member satisfaction
Summary
Environmental gains can be expected if farmers choose environmental-friendly production practices, especially if the members of a farmer cooperative support their cooperative’s environment protection policy. The present study investigates how farmer members of Chinese cooperatives consider their cooperatives’ environmental ambitions in comparison with the economic and social benefits that they get from the cooperatives. This study comprises environmental, economic, and social sustainability, all of which are specified in the Brundtland Report. Many researchers have testified to a strong relationship between members’ satisfaction with their cooperatives and their view of the economic and social benefits of cooperative membership (Borgen, 2001; Feng and Hendrikse, 2008; Morfi et al, 2015; Morfi et al, 2021). There may, be a relationship between member satisfaction with their cooperatives and their view of the cooperatives’ environmental ambitions
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