Abstract

AbstractBased on the survey data of 420 vegetable farmers in China, the logit model is used to analyze farmers’ adoption motivation of pollution-free vegetable farming and quantify the degree to which pollution-free vegetable farming is the result of economic benefits, information acquisition, moral obligation incentives or a combination of these motivations. The results reveal that besides the effects of non-farm income and vegetable acreage in farm characteristics, farmers’ adoption of pollution-free vegetable farming is mainly motivated by economic, informational and moral incentives. Specifically, pollution-free vegetable price, economic support from the governments, joining rural economic organizations and market supervision are verified to affect farmers’ adoption positively. Relative to the incentives from information acquisition and moral obligation, economic benefits play a greater role in promoting farmers’ pollution-free vegetable farming. Economic support from the governments has the biggest i...

Highlights

  • Over the past two decades China has been confronted with an increasing number of reported food quality incidents (Xue & Zhang, 2013)

  • The χ2 test statistic is significant at the 1% level, which implies the joint significance of pollution-free vegetable farming (PFVF) adoption variables

  • The results show that farmers are mainly motivated by multiple objectives including economic benefits, information acquisition and moral obligation

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Summary

Introduction

Over the past two decades China has been confronted with an increasing number of reported food quality incidents (Xue & Zhang, 2013). China has launched several programs with regard to safe farming In these programs, the Action Plan for Pollution-free Agricultural Products (APPAP) is acting as a compulsory standard for agri-food in China. Beyond the roles of central government in institutionalization of standards, the second major role of the state in developing pollution-free food is its provision of policy support. This has been significant at the provincial and local government levels, there is substantial variation. Realizing the potential for safe food in the Chinese market, local governments use diverse administrative procedures and financial support e.g. subsidies and rewards to encourage farmers’ adoption of pollution-free farming within their jurisdictions

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