Farmer readiness for adopting stevia cultivation (a case study at District of Pasir Jambu, Regency of Bandung)

Abstract

Recognized as a complementary for conventional sugars made from cane, coconut, corn, and palm, as well as a substitute for synthetic sweetener, recently stevia has accepted significant attention in order to fulfill increasing demand for sweeteners in Indonesia. Stevia has several advantages, among other is having 200-300 times sweetness level compared to cane sugar with low-calorie level. In Indonesia, stevia was introduced from Japan, Korea and China, and has been cultivated in several areas, among other is in West Java, particularly at District of Cikajang (Garut), District of Pangalengan (Bandung) and District of Ciwidey/Pasir Jambu (Bandung). Introducing new commodity and/or technology has usually faced constraints and sometimes rejection. However, considering the potentials and increasing demand for it, stevia cultivation widespread need to be stimulated. This paper describes several conditions of farmer community at District of Pasir Jambu in terms of their readiness to adopt stevia cultivation in their land. Community readiness model was used to guide the structure of thinking in data collection process at farmer level in order to compose possible best intervention based on farmer aspiration and condition. In addition, several references from previous research reports, journal articles as well as government reports were used to sharpen analysis of data and information collected from the field.