Abstract
During the past two decades, policymakers have provided farmers with numerous economic incentives to promote environmentally-friendly agriculture and agricultural management practices. However, research has shown that economic incentives alone are not the factor influencing farmer behavior. This paper provides an overview of alternatives to the neoclassical economic framework which conceptualizes farmers as rational economic actors. These alternatives are based in a socio-psychological approach that includes internal and social drivers for behavior and behavior change. Reviewing key literature focusing on farmer behavior, we argue that internal and social drivers are important to consider when designing agri-environmental policies and programs.
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