Abstract
Discussion on plant genetic engineering has experienced increasing momentum with the introduction of Genetically Modified (GM) corn in Germany and other European countries. This paper determines the various groups of German farmers, their attitudes and expected decisions on the use of GM foods using cluster analysis of 370 German farm managers. The results of cluster analysis indicate five main farmer groups who differ in terms of certain demographic characteristics and attitudes towards GM adoption. The study proposes tailored communication and risk management as an important measure that can be used by the biotechnology advocates to improve the level of acceptance.
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