Abstract
Abstract Science can help us understand what animals want and economics can provide the understanding of human motivation needed to deliver such wants. In our view, what needs further development in future is for economics and information/communication science and technology to channel awareness into appropriate action. This chapter elaborates on this idea by providing some illustrative examples. Focusing on animal health and welfare, it argues that there is much scope for improvement in profit and welfare on commercial farms simply by adopting the best disease management approach available. We also emphasize the importance of systems modelling and operations research (OR) in the future to ensure that animal welfare taps into the growing opportunities that developments in these methods are likely to bring. The chapter also argues that OR can provide a bridge between animal welfare science, economics and business to deliver improvements in animal welfare through food markets. The importance of big data and precision livestock farming in livestock production/reproduction, animal health and welfare, and the environmental impact of livestock production are also discussed. New genetic approaches to optimize livestock resilience and efficiency are highlighted. We argue that tackling difficult problems, such as sustainability (that encompasses animal welfare alongside environment and climate change), efficiency and resilience in farm animal production systems, is and will remain a vital focus of research in the agri-food sector. Research methods and governance still need to change to properly reflect this. It is envisaged that animal welfare will be affected by these developments and should, wherever appropriate, be explicitly considered.
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