Abstract
Late modernity created a new social universe that shocked the classical framework of modernity. One of the most important examples of this shock is the social construction of the disease. Late modern relations have revived the traditional health practices (traditional medicine, spiritual therapy, etc.) suppressed by disciplinary medicine, which constitutes a model for modern society. To put it more accurately, earthquakes in the modern information-power system have caused old practices to be associated with modern health monopolies. On the other hand, neo-liberal market conditions have led to the re-coding of these authentic improvement methods by the bureaucratic logic of the information-power order. In this article, we will focus on the analysis of the “Tuncer Çiftçi ile Hoş Sohbetler” program, which is one of the religious examples of alternative healing practices in Turkey. In his TV programs, which he made for a long time in the daytime and late generations of satellite channels, Çiftçi claimed that he instantly diagnosed his patients over telephone connections and healed them with his miraculous power. After leaving the conventional media for an "unknown reason", he continues to distribute the healing through his private channel and Youtube broadcasts. Ciftci's tele-therapeutic methods, which enable him to be characterized as a "religious abuser" or a charismatic personality, point to new sociological syntheses between the bureaucratic institutionalism of modern medicine and common sense disease knowledge. In this study, the meaning of health at the institutional and inter-subjective level in modern society will be discussed in the context of Talcott Parsons' sick role and Alfred Schutz's phenomenological sociology. In addition, the discursive function of the health/disease distinction in Turkish modernization will be addressed and the alternative health literature will be discussed in outline. Finally, the appearance of Tuncer Çiftçi in the Turkish media and the formal and content structure of the program will be analyzed.
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