Abstract

Using 50 interviews with black people about their fandoms (and anti-fandoms) of Tyler Perry’s media output, the blockbuster film Black Panther and the African American ballerina Misty Copeland, this article illuminates black fandom’s four interlocking discourses. First, must-see blackness describes black fans’ “civic duty” to see blackness in all of its forms. Second, economic consumption drives “must-see blackness” in the sense that black fans are cognizant of the precariousness of blackness’s existence in spaces that are either historically white and/or have been hostile to the presence of blackness. Third, black fandoms (and anti-fandoms) are driven by their pedagogical properties: how fit are fan objects for learning and role modeling? Finally, the pedagogical fitness of fan objects intersects with economic consumption and must-see blackness, which, in turn, illuminates black fans’ attentiveness to the machinations of the culture industries.

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