Abstract
This study investigated differences between men and women on perceptions of materialism, the importance of the family, and the traditional female role. It was hypothesized that highly religious women and men would respond in a similar manner with a lower value placed on materialism and higher values on importance to the family and traditional female roles. A questionnaire was administered to over 4,000 Protestant, Catholic, and LDS college students. Highly religious groups from each denomination endorsed less materialistic views and supported a more traditional female role; gender differences were greater in the group low on religiosity on the value of the family.
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