Abstract
Currently, many families travelling to various tourist destinations. This phenomenon is interesting to be investigated. Existing research results can be utilized by stakeholders to develop their own policies and strategies. However, at this time not much study exists in family travel. This study examines family’s travel motivations, family’s activities in destination, and the differences of family’s activity choice across categories of travel motivations. Survey method has been employed in this study. The sample was obtained from a residence in Bogor City, West Java and consisted of 300 families chosen by convenience sampling technique. Data were analyzed using descriptive analysis and hypothesis test using chi-square. The findings indicated that there were two dominant family’s travel motivations, personal escape and interpersonal seeking. The family chose natural, cultural, and special tourist activities. Family’s activity choice across categories of travel motivations was the same except rafting. It was most preferred by families who had personal escape motivation.
Highlights
There is a new trend in Indonesian society, namely recreational activities or holiday with family to various tourism destinations
Bandung as one of the favourite tourist destinations for the family, every holiday is always crowded with family tourists, so the traffic jammed extraordinary
Recreational spots, shopping and culinary centres are full of families (Ingkadijaya et al, 2016a)
Summary
There is a new trend in Indonesian society, namely recreational activities or holiday with family to various tourism destinations. Bandung as one of the favourite tourist destinations for the family, every holiday is always crowded with family tourists, so the traffic jammed extraordinary. The hotels are so crowded with the family tourist that their capacity is exceeded. Statistical data shows that the domestic tourists who visited Bandung increased by about 27.3 percent, from 2.928 million people in 2009 to 3.726 million people in 2013 (BPS Bandung, 2014). Research by Goeltom and Mulyawan (2007) shows, that 60 percent of the total tourists who visit Bandung is a family group. Bandung is not the only city packed with family tourists while on vacation. Similar trends occur in other cities in Indonesia, such as Yogyakarta and Bogor
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
