Family SMEs post-entry in international markets: decision modes on foreign partners

Abstract

Purpose This study aims to address two research questions: Do the decision modes on foreign partner selection post-entry vary between different types of family small and medium enterprises (SMEs)? How does socio-emotional wealth (SEW) affect (if so) decision modes in international partnership post-entry decisions (e.g. engagements with or changes of international partners) in different types of family SMEs? Design/methodology/approach This study employs a qualitative case study design of different types of family SMEs, namely, one family firm with a high level of family involvement in the internationalisation activities of the firm (FMH) and one family firm with a low level of family involvement in the internationalisation activities of the firm (FML). Findings The case study evidence indicates different decision modes on foreign partner selection post-entry in the investigated family SMEs: a bounded rationality mode in the FMH firm and a real option reasoning in the FML firm. The bounded rationality mode was linked with the appearance of SEW goals in the FMH firm, which in turn led to foreign partner engagements resulting also in a low speed of internationalisation growth. In contrast, the real option reasoning mode in the FML firm was not linked with SEW goals, and it led to international partner changes, resulting in a speedier internationalisation growth. Originality/value This study unearths the case that different types of family SMEs can employ different decision modes in their international partnerships, whereas SEW tendencies do not always appear.