Abstract
The aim of this work is to investigate the effect of family structure, duration of family life and family members' acquaintance with travel destination on information search behaviour of heads of families to buy a package tour. A sample of 70 Isfahani heads of families who had bought an outbound package tour in January-September 2017 was selected. The results indicate that family structure and duration of family life have impacts on the perceived value of seeking information among family members. In families that have different value structures and in various stages of family life cycle, the perceived value of seeking information among family members is different; however, the perceived value was not significantly effective in the level of seeking information among family members. Indeed, family members' acquaintance with travel destination has a significant impact on the level of seeking information by using perceived value of seeking information among family members.
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