Abstract
Toraja has been considered as the icon of tourism in South Sulawesi province, Indonesia. As the number of tourist decreases and one tourism attraction belongs to many members of family, there is an expectation from stakeholders that innovative strategies should be implemented to develop tourism. To achieve this goal, yayasan keluarga (family foundation) has been established to manage tourism in Toraja. The study reveals that although family foundation has been the option to develop tourism and is an innovative strategy in managing tourism attractions, stakeholders believe that Toraja tourism should be developed together with the existence of the family foundation based on the principle of collaborative work. High demand on the role of the regional government in developing tourism exists although the family foundation is the main organizer of tourism attractions. Similarly, the regional government believes that the family foundation is a choice from the community and thus, it is the role of the family foundation to implement activities for tourism development in Toraja. This paper suggests that cultural heritage tourism in Toraja can be developed if the family foundation implements innovative strategies as well as strengthens relationship (synergy) and collaborative work with other stakeholders in Toraja.
Highlights
BackgroundSince 1970s, Toraja has been visited by domestic and international tourists for the purpose of visiting Tongkonan traditional house, traditional funeral ceremony, cultural artefacts and other tourism potential resources
Purpose of this study is to provide useful insights on how the foundation works for the management of cultural heritage tourism in Toraja as well as what innovative efforts of the family foundation has been contributing for the development of Toraja tourism
Lemo family foundation is established to accommodate the expectation of different stakeholders because a tourism attraction belongs to families, not individuals
Summary
Since 1970s, Toraja has been visited by domestic and international tourists for the purpose of visiting Tongkonan traditional house, traditional funeral ceremony, cultural artefacts and other tourism potential resources. Many attempts have been made to attract more international tourists and to maintain Toraja as the main tourism destination. It is the role of the provincial and regional board of tourism to promote and develop Toraja tourism. Cultural heritage of Toraja, the icon and the driver for tourism development has been utilized to influence tourists determine Toraja as their tourism destination or trip agenda. Almost all districts have tangible cultural heritage that enables the districts are visited by tourists. Cultural attraction of “Londa”, hanging grave located in caves is visited by many tourists. Londa is a grave http://ojs.unud.ac.id/index.php/eot e-ISSN: 2407-392X. p-ISSN: 2541-0857
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
